A fairytale that lives on in an online store

A creative process and continuous growth

The journey of Nagumuinasjutus.ee was not a sudden leap, but rather a steady and natural evolution.

“Since creating products by hand can be quite a time-consuming process, in the beginning I had only a few products available and customers didn’t have much choice,” Kadri explains. “But over time, I’ve been able to create and offer more and more diverse products. Every new idea has brought along new opportunities.”

“The Nagumuinasjutus.ee website is always a work in progress. Sometimes a new idea comes up for a product or a way to improve the design of the website. It’s all part of a fun and creative process that makes the work especially enjoyable.”

Collaboration also plays an important role. Whenever possible, Kadri works with other Estonian businesses and involves local partners in the production process.